Privacy Policy

This Privacy Policy informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the associated websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). Regarding the terms used, such as “processing” or “controller,” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

BlockchainFaktor, a service of
Digital Faktor GmbH
Dimitri Haußmann
Blütenstraße 15
80799 Munich
Germany

Email address: info@blockchainagentur.de
CEO: Dimitri Haußmann
Link to Imprint: https://www.blockchainagentur.de/impressum
Data Protection Officer Contact: info@blockchainagentur.de

Types of processed data:

– Inventory data (e.g., names, addresses).
– Contact data (e.g., email, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offering (hereinafter collectively referred to as “users”).

Purpose of processing

– Provision of the online offering, its features, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing

Definitions of terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified directly or indirectly, in particular by reference to an identifier such as a name, an ID number, location data, an online identifier (e.g., cookie), or one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations performed upon personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

“Pseudonymization” is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of using personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

“Controller” is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Relevant legal bases

Pursuant to Art. 13 GDPR, we inform you about the legal bases of our data processing. If the legal basis is not stated in the Privacy Policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR; the legal basis for processing in order to perform our services and carry out contractual measures as well as respond to inquiries is Art. 6(1)(b) GDPR; the legal basis for processing in order to fulfill our legal obligations is Art. 6(1)(c) GDPR; and the legal basis for processing in order to safeguard our legitimate interests is Art. 6(1)(f) GDPR. In the event that vital interests of the data subject or of another natural person make processing of personal data necessary, Art. 6(1)(d) GDPR serves as the legal basis.

Security measures

In accordance with Art. 32 GDPR, taking into account the state of the art, implementation costs, and the nature, scope, context, and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, transfer, and securing of availability and separation of the data related to them. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and response to threats to data. We also take into account the protection of personal data already during the development or selection of hardware, software, and processes, in line with the principle of data protection by design and data protection by default (Art. 25 GDPR).

Collaboration with processors and third parties

If, in the context of our processing, we disclose or transmit data to other persons and companies (processors or third parties) or otherwise grant them access to the data, this will only be done based on a legal permission (e.g., if transferring data to third parties, such as payment service providers, is necessary for contract performance pursuant to Art. 6(1)(b) GDPR), if you have consented, if a legal obligation requires it, or if it is based on our legitimate interests (e.g., when using commissioned agents, web hosting providers, etc.).

If we commission third parties to process data based on a so-called “processing contract,” this is done in accordance with Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the context of using third-party services or disclosure or transmission of data to third parties, it is only done if it is necessary for fulfilling our (pre)contractual obligations, with your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we only process or allow the data to be processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, the processing is carried out on the basis of special guarantees, such as an officially recognized determination of a data protection level corresponding to the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether data in question are being processed and for information about these data, as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of incorrect data concerning you.

Pursuant to Art. 17 GDPR, you have the right to request that relevant data be deleted immediately or, alternatively, pursuant to Art. 18 GDPR, to request a restriction on the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to request their transmission to other controllers.

Furthermore, under Art. 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right of revocation

You have the right to revoke consent granted in accordance with Art. 7(3) GDPR with effect for the future.

Right to object

You can object to the future processing of the data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made particularly against processing for direct advertising purposes.

Cookies and right to object to direct advertising

“Cookies” are small files that are stored on users’ computers. Various information can be stored within the cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. For example, the content of a shopping cart in an online shop or a login status can be saved in such a cookie. “Permanent” or “persistent” cookies remain stored even after the browser is closed. For example, a login status can be saved if the users revisit after several days. Likewise, in such a cookie, the users’ interests can be stored and used for audience measurement or marketing purposes. “Third-party cookie” refers to cookies offered by providers other than the controller who operates the online offering (otherwise, if they are only its cookies, they are referred to as “first-party cookies”).

We can use temporary and permanent cookies and will clarify this in our Privacy Policy.

If users do not want cookies to be stored on their computers, they are asked to disable the corresponding option in their browser’s system settings. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offering.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, above all in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in the browser settings. Please note that not all functions of this online offering may then be fully usable.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated otherwise in this Privacy Policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no statutory retention obligations preventing their deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means the data are locked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, retention is particularly for 10 years in accordance with §§ 147(1) AO, 257(1) Nos. 1 and 4, (4) HGB (books, records, management reports, accounting records, commercial books, documents relevant for taxation, etc.) and 6 years according to § 257(1) Nos. 2 and 3, (4) HGB (commercial letters).

According to legal requirements in Austria, retention is particularly for 7 years in accordance with § 132(1) BAO (accounting records, vouchers/invoices, accounts, receipts, business papers, list of income and expenditures, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

Additionally, we process
– Contract data (e.g., subject of the contract, term, customer category).
– Payment data (e.g., bank details, payment history)
from our customers, interested parties, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

Agency services

We process our customers’ data in the context of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/advice or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/advisory services, and training services.

In doing so, we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., as part of evaluating and measuring the success of marketing measures). As a rule, we do not process special categories of personal data unless they are part of a commissioned processing. The data subjects include our customers, interested parties, as well as their customers, users, website visitors, or employees and third parties. The purpose of processing is to provide contractual services, billing, and customer service. The legal bases for processing derive from Art. 6(1)(b) GDPR (contractual services) and Art. 6(1)(f) GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for establishing and fulfilling contractual services, and we point out their necessity. Data are disclosed to external parties only if it is required within the context of an assignment. When processing data provided to us by an order, we act in accordance with the instructions of the client and the legal requirements of commissioned processing under Art. 28 GDPR, and we do not process the data for any other purpose than stipulated in the order.

We delete the data after the expiration of statutory warranty and comparable obligations. The necessity of data retention is reviewed every three years; statutory archiving obligations apply otherwise (6 years under § 257(1) HGB, 10 years under § 147(1) AO). In the case of data provided to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, mandataries, and contracting parties (hereinafter uniformly referred to as “contractual partners”) in accordance with Art. 6(1)(b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope, and purpose of their processing, as well as the necessity of their processing, are determined by the underlying contractual relationship.

The processed data include the master data of our contractual partners (e.g., names and addresses), contact data (e.g., email addresses, telephone numbers), as well as contractual data (e.g., services used, contractual content, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).

As a rule, we do not process special categories of personal data unless they are part of commissioned or contract-related processing.

We process data that are necessary to establish and fulfill contractual services, and we point out the necessity of their provision, provided it is not evident to the contractual partners. Disclosure to external persons or companies only occurs if it is required within the framework of a contract. When processing data provided to us by an order, we act in accordance with the instructions of the client and the legal requirements.

Within the scope of using our online services, we can store the IP address and the time of each user action. The storage is based on our legitimate interests as well as the users’ interest in protection against abuse and other unauthorized uses. In principle, these data are not passed on to third parties, unless it is necessary to pursue our claims pursuant to Art. 6(1)(f) GDPR or there is a legal obligation to do so under Art. 6(1)(c) GDPR.

The data will be deleted when the data are no longer required for fulfilling contractual or statutory duties of care or for dealing with any warranty or comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention obligations apply.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and the organization of our business, financial accounting, and compliance with legal obligations, such as archiving. We process the same data that we process as part of providing our contractual services. The legal bases are Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Data subjects include customers, interested parties, business partners, and website visitors. The purpose and our interest in processing lie in administration, financial accounting, office organization, and archiving of data, i.e., tasks that serve to maintain our business operations, perform our duties, and provide our services. The deletion of data concerning contractual services and contractual communication corresponds to the information provided in connection with these processing activities.

We disclose or transmit data to the financial administration, advisors (e.g., tax advisors or auditors), and other fee agencies and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organizers, and other business partners, e.g., for later contact. These mostly company-related data are stored permanently in principle.

Business management analyses and market research

In order to run our business economically and to be able to identify market trends, customer and user wishes, we analyze the data we have regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Art. 6(1)(f) GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors, and users of our online offering.

The analyses are conducted for the purposes of business management evaluations, marketing, and market research. In doing so, we may take into account the profiles of registered users with information such as the services they have used. The analyses serve us to increase user-friendliness, to optimize our offering, and to improve business efficiency. The analyses are solely for our own use and are not disclosed externally, unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal, they will be deleted or anonymized upon the termination of users, or else two years after the conclusion of the contract. In all other respects, the overall business analyses and general determinations of trends are created anonymously wherever possible.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

This website uses so-called “plugins” or extensions from WordPress and external third-party providers for the purpose of analyzing our customer base.

WordPress Jetpack

The WordPress extension “Jetpack” is a web analytics service that functions similarly to Google Analytics, storing certain events on the website. The extension is located in the backend of the website and is not integrated via scripts or APIs but is installed as an extension, thus built into the website code. Jetpack logs the visitor numbers of all subpages and blog posts on www.blockchainagentur.de and provides visitor statistics.

Hotjar

Hotjar is a web analytics service that is integrated into the website using so-called “scripts” and is used to analyze user behavior. The tool records user sessions on the website and converts them into videos, which are then made available to www.blockchainagentur.de.

This website uses tools and programs to store users’ email addresses. The storage always takes place voluntarily. Email addresses are used solely for the purposes stated (e.g., receiving a free guide) or for similar purposes (which are related to the requested service, for example a free cost calculation as a supplement to the project guide). These email addresses are not shared with third parties.

Mailchimp

Mailchimp is an email service that stores email addresses.

NinjaPopups

Ninja Popups is an extension for creating so-called pop-ups (additional JavaScript-based elements on a website that are triggered by a specific event, e.g., when leaving the website). The pop-up is a window with certain media content and sometimes a form for lead generation (user-provided email input). The collected email addresses from the pop-ups are used only for the purposes mentioned in the respective pop-up (e.g., sending a free guide for project development).

Privacy Policy on the Use of Affiliate Links

This site uses some so-called affiliate links. If someone clicks on such an affiliate link and makes a purchase via this link, BlockchainFaktor receives a commission from the relevant online shop or provider. The price does not change for the purchaser.

Additional partner programs / advertisers

Other partner programs and advertisers are used that do not set cookies on this website and do not involve any IP transmission to those providers. By clicking on affiliate/advertising links, you are taken to the respective providers, and their terms and conditions and data processing guidelines apply there.

Liability for content

As a service provider, we are responsible for our own content on these pages under general law in accordance with § 7(1) TMG (German Telemedia Act). However, according to §§ 8 to 10 TMG, we as service providers are not obligated to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general law remain unaffected. Liability in this respect is only possible from the moment of knowledge of a concrete legal violation. If such legal violations become known, we will remove this content immediately.

Liability for links

Our offering contains links to external third-party websites, over whose content we have no influence. Therefore, we cannot assume any liability for these external contents. The respective provider or operator of the pages is always responsible for the contents of the linked pages. The linked pages were checked for possible legal infringements at the time of linking. No unlawful content was apparent at the time of linking. Permanent content control of the linked pages is, however, not reasonable without concrete indications of a violation of the law. If any legal violations come to our attention, we will remove such links immediately.

The content and works created by the website operators on these pages are subject to German copyright law. Reproduction, editing, distribution, and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this page are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. Third-party content is labeled as such. Should you still notice a copyright infringement, please notify us accordingly. We will remove such content immediately upon becoming aware of any legal violations.

Source reference: eRecht24